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We've all seen him.

The wild dancing guy throwing shirts at major sporting events from the Olympics to the NBA Finals. And we've all wondered... "Who IS that guy?"

THAT guy is...Cameron Hughes. And yes... THAT's his job.

​For over 26 years, Cameron Hughes has ignited crowds at sporting events across the globe. Now, for the first time ever he’s letting everyone in on his big secret - how he became the world’s first professional fan. Cameron recounts the behind-the-scenes highs and lows of his unlikely career. It’s a story of getting up, showing up and never giving up that ensured his successes and will inspire the same for the reader.



King of Cheer: Stories of Getting Up, Showing Up, and Never Giving Up From the World’s Most Electrifying Crowd Ignitor is available now!


For the first time ever, Cameron is letting everyone in on his big secret – how he became the world’s first professional fan. His new memoir KING OF CHEER is an inspiring story of perseverance and self-belief that recounts how he took his genuine love for people and turned it into the most unlikely of careers. Starting from humble roots in Ottawa, Canada, this is the once-in-a-lifetime tale of a loveable underdog who couldn’t make his high school basketball team, but would eventually rub shoulders with the titans of sport on the world’s biggest stages.                   

Behind the KING OF CHEER is also a uniquely human story, as Cameron recounts the highs and lows of his improbable journey. From his lifelong struggles with ADHD to the premature death of his beloved mother when he was in high school – a moment that would shape the rest of his life – KING OF CHEER is a transcendent celebration of the human spirit.  


In Cameron’s own words, "I hope my story will inspire you to cheer a little louder, smile a little wider, dance a little crazier, contribute to your team, be fearless, and most importantly, to GET UP and become your own biggest fan. I’m thrilled to take you on my journey and show you the true power of cheer." 

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