The crowd at the Winnipeg Blue Bombers game were in for a special treat on Friday with a visit from the reigning King of Cheer. Cameron Hughes attended his first-ever Blue Bombers game last week, where he danced, cheered and handed out t-shirts. He said he’s all about taking fun to the next level. At Friday’s game, Hughes handed out more than 100 shirts, many of which he was wearing at once. The King of Cheer then tore off each shirt and threw them into the crowd.

Since the 1990s, Canadian Cameron Hughes has entertained millions of sports fans with a unique routine based on dad-dancing in the stands and giving out t-shirts. He’s managed to make a professional career out of firing up teams in the NBA, the NFL and NHL ice hockey. Simon Watts talks to Cameron Hughes about his autobiography "King of Cheer", and a job that involves a surprising amount of training.

We all love an over-the-top fan at a sports game, but imagine being a fan full-time. Canada’s very own Cameron Hughes is a professional “crowd ignitor” and over the last almost 30 years has spent time cheering at every kind of sporting event, including basketball, hockey and soccer games.

Cameron Hughes is more than just the "T-Shirt Guy," he’s the most famous professional fan in sports.

For 26 years, Cam Hughes has made a living as a professional sports fan — hired by teams around the world to fire up crowds with his high-octane energy and “good bad dancing.” It’s a dream job, but not during a pandemic.

When professional crowd igniter Cameron Hughes danced his way into a room full of event professionals on a Wednesday night at the Commonwealth Club in San Francisco, he had one job—to teach people the power of cheering for themselves and others.

Although he has the energy and flair of an all-star, he was never much of an athlete. In high school in Canada he was 6-feet tall, yet he got cut from the basketball team four straight years. Since then he's found a way to stand out from the crowd while standing in it. 

Djokovic's impromptu dance performance wasn't actually impromptu: it was an homage to the balletic stylings that Hughes had used to entertain the crowd throughout the day.